Phresh Prince

Yes your Royal Highness...The Prince is now in the building..."And his Swag definitely equals Phresh."

Who's the Prince?

-Lakeithea A.-.

Amir is a well-known upcoming artist on the rise. Unlike most of his competition Amir is actually on the come up THANKS to his wonderful fans. A artist from Detroit and Brooklyn Phresh has a cultural background like no other. Get to know the artist that is making noise with music and style, who's better known as "Phresh Prince."

What makes Phresh Prince sound different from other cats on the come up?

Phresh Prince: I'll say uh, the way I deliver. I'm a different kind of artist…I Combine more than just music. I incorporate my lifestyle with my music so my lyrics really rub off on the listener. Also the way I carry myself is different than most artist out now, I can be myself and people will respect it. Everything I deliver is coming from my everyday life.

The name "Phresh Prince" how did that come about?

Phresh Prince: I'd have to say my sophomore year in high school I went to a private school, where they wore uniforms, but they still gave us Friday to free dress, and I started building a reputation for being "fresh" because I'd always have on some fly gear or a fresh haircut…as corny as it sounds the PH. Rather than the F in Phresh derived from the PhDs which led from another nickname "Doctor" that my basketball coach would call me because he was friends with my father who is a doctor and has 2 PhD's. So now we know where the PH comes from in Phresh, now where Prince came from was my birth name Amir, which translated to Prince/Ruler in multiple languages. So the name wasn't something corny I just thought about it, it actually fits me well! LOL

How have you benefited coming from a family of music and art background?

Phresh Prince: What I was exposed to, as far as what my parents were listening to, or what was always in my living environment growing up it gave me a knowledge towards music and art that most kids my age were not interested in. I definitely would say I benefited because over time the appreciation of different music and arts would give me a tasteful ear for good music, and now that im an artist I incorporate everything I was exposed to into my own artistry.

When did you get that urge to put your writing with music? What influence did you believe it would have on music lovers?

Phresh Prince: I've always been credited as a good writer, I been good through school and in poetry; I have always been involved in some type of writing and………I'll say my culture and hip hop culture it formulated and started making music…..I think I'm bringing a new style of music to the plate so it would bring a fresh sound to all listening…

When you reflect back from when you first started till rite now (Today) how would you say you have progressed as an artist?

Phresh Prince: It made me progress as a person, got a little more to talk about, from girls to my style, also the way you start looking towards the future as a teen. As far as lyrics I really developed, my rhyming structure is a little different than most rappers. I try to rhyme whole sentences rather than just words, and give them meaning as well.

Your first single was dropped on myspace with mad plays, what was your 1st reaction? And do you think you can branch off from being a myspace artist into mainstream entertainment?

Phresh Prince: I wasn't really surprised, because before I was on myspace I was getting very good responses. It made me push towards a music career made me more serious towards it. As far as being mainstream? C'mon you know the answer to that. Definately lol.

So, tell me when the album drop what are your expectations?

Phresh Prince: I can expect the album to sell well and I think my fan base will be satisfied. I'm real positive about my album drop, they can expect everything they look for in a good album and
they can like probably relate to me personally and realize how it feels to be me I guess…not in cocky way but understand how I live through being able to relate to my music…

Who are some artists out now that you would love to work with?

Phresh Prince: Lupe, Chris brown maybe, I know the fans would like to see me collab with Chris...but yea anybody that's really successful right now I would like to work with especially from different genres.

What does the future hold for "Phresh Prince"? and surprises we should watch out for?

Phresh Prince: Surprises…ummm…I guess I'm going to surprise you…lol and any events umm…I guess watching out for me doing me, like I'm really trying to bring out "PHRESH" music, that's it.

You seem to have an impressive team standing behind you, how have they helped with your success?

Phresh Prince: My team….well everything…without my producer I don't think I'd be making the music I want to make, because NYer's understands making music that's crisp, something that'll surprise your ears lol and without my manager D. Campbell I wouldn't be having this interview lol, I also would look like a lost puppy in the industry because there is a lot to understand of the music business that takes time and experience. So his guidance and punctuality definitely builds me as an artist, he took me in almost as a little brother so there's definitely a good chemistry. I also include my fans in my team, PHRESH REPUBLIK, that's a new approach im trying to take in as an artist. I want fans to feel they are with me on my successes, some artists try to "give back" to the fans occasionally, but I want my fans to feel how I feel, I want to get them involved because they have me where I'm at now, and they're all pushing me up the hill everyday.

Any lasting Words to leave especially for your impressive fan base?

Phresh Prince: Ummmm. I just want to thank the fans; I want to thank my manager, my producer, Everybody who supporting me, you know I want to thank you for having this interview. LOL

A MANAGER INSTINCT
-DAMON CAMPBELL-

We all know that it takes a lot for an artist to be successful. You can have the dopiest lyrics, the flyest gear, and even a hell of an SWAG but sometimes that can’t get you far without an hell of an team pushing you. Damon Campbell manager of “Phresh Prince” has just what it takes to push the artist exactly where he needs to be. Check out what he has to say about his artist and their focus together.

We all know it takes a great team, with a great vision to have a great artist, what direction are you taking to shop Phresh Prince to mainstream?

Damon: We are currently not focusing on shopping Phresh Prince to a label just yet; as our major concern is building up and expanding his fan demographic and himself as a polished product. We are operating much like the Obama campaign I'd say. I would rather the fans and legions of supporters address our worth to the industry. Let the voice of the people be the beckoning call to our evitable success. I always thought it's better to have others brag on you, than you doing the bragging and showboating all on your own. So for now we are catering to our fans and perfecting the Prince.

What about the connection between you and Prince himself, is the music taste the same, are yall on the same level when it comes to the direction of the artist, appearance, music, etc....?

Damon: Our music tastes are pretty much the same. The only difference with our music taste is; I will zone out to Bach or Chopin, to NIN (Nine Inch Nails), and back to Pharrell to Outkast on any given day. Hahaha Phresh is open to all facades of music, however, I think I O.D on the classical at times.
As far as the direction of the artist, Phresh and I are perfectly in accordance, noting that we are both very stereotypical perfectionist Virgos. In the end we both want a product that is beyond reproach. I find that Phresh has his own style of dress that addresses his dynamic creativity. I am extremely pleased with the direction he is going in as an artist, the music is catchy and it captures our fan base.

How important is it for an artist to understand his manager and manager to understand his artist?
Damon: It is imperative that there is a mutual level of understanding and respect between an artist and manager and vice versa. I believe it keeps the working relationship healthy.

What did you see in Phresh Prince that made you jump on board to be his manager?
Damon: Phresh is a dude I saw myself easily relating to, Amir and I are like brothers, I mean I have to dig you as a person to work with you. Amir just has this way about himself where he doesnt have to try hard to be recognized. I admire his drive, work ethic and persona. The fact that he is an easily marketable entertainer, is like the perfect icing. I'm a smart man, and I know a win win situation when I see one.

More on Phresh Prince check out: http://www.myspace.com/phreshprincemusic